Digital Marketing Institute Professional Diploma in Search Marketing - Slechts 4 dagen

Waarom

Zeven redenen waarom jij voor jouw Professional Diploma in Search Marketing cursus voor Firebrand kiest:

Bekijk deze video en zie waarom je met Firebrand geld en tijd bespaart

  1. Jij zal in slechts 4 dagen Professional Diploma in Search Marketing getrained zijn. Doordat onze cursussen residentieel zijn kunnen wij langere lesdagen aanbieden en zal je tijdens je verblijf volledig gefocust zijn op jouw cursus
  2. Onze Professional Diploma in Search Marketing cursus is all-inclusive. Cursusmaterialen, accommodatie en maaltijden zijn inbegrepen.
  3. Slaag de eerste keer voor Professional Diploma in Search Marketing of train gratis opnieuw. Vraag naar de voorwaarden van onze certificeringsgarantie bij onze Education Consultants.
  4. Je zal meer over Professional Diploma in Search Marketing leren. Waar opleidingen elders doorgaans van 9:00 tot 17:00 duren, kan je bij Firebrand Training rekenen op 12 uur training per dag!

  5. Je zal Professional Diploma in Search Marketing sneller beheersen. Doordat onze cursussen residentieel zijn word je in korte tijd ondergedompeld in de theorie. Hierdoor zal je volledig gefocust zijn op de cursus en zal je sneller de theorie en praktijk beheersen.
  6. Je zal voor Professional Diploma in Search Marketing studeren bij de beste training provider. Firebrand heeft het Q-For kwaliteitlabel, waarmee onze standaarden en professionaliteit op het gebied van training erkend worden. We hebben inmiddels 67.286 professionals getraind en gecertificeerd!
  7. Je gaat meer doen dan alleen de cursusstof van Professional Diploma in Search Marketing bestuderen. We maken gebruik van laboratoria, case-studies en oefentests, om ervoor te zorgen dat jij jouw nieuwe kennis direct in jouw werkomgeving kan toepassen.

Denk jij klaar te zijn voor deze opleiding? Doe een GRATIS oefentest om je kennis te testen!

Wat

Develop the skills to plan, execute and measure search marketing campaigns on this accelerated four day Professional Diploma in Search Marketing course, 40% faster than traditional training. You’ll learn the fundamental skills to progress a successful career in search marketing.

You’ll study the Digital Marketing Institute’s accredited syllabus, designed and taught by industry experts. You’ll cover the full range of search marketing disciplines across SEO, PPC and Analytics. You’ll also get hands-on experience with the Google Adwords and Google Analytics, platforms critical to any search marketing professional.

During this accelerated course you will cover topics including:

  • On-page and Off-page content marketing strategies
  • Setup and execution of PPC campaigns on Google Adwords
  • Understanding Search and Display advertising networks
  • Creating a search marketing strategy targeting SEO and PPC
  • Advanced features of Google Analytics for measuring campaign success

Boost your search marketing knowledge and abilities, specialising within the digital marketing field.

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Belangstelling? Zie onze prijzen of bel ons op 024-8457770

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An introduction to Digital Marketing

Search Engine Marketing

  • Key SEO Concepts
  • Search Results & Positioning
  • Benefits of Search Position
  • Mechanics of Search
  • On-Page Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Meta Tags
  • SEO Site Map
  • SEO Webmaster Tools
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Pay Per Click
  • Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Analytics
  • Strategy and Planning

Pay Per Click Marketing

  • Key PPC concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics

Email Marketing

  • Key Email Marketing Concepts
  • Campaign Process
  • Online & Offline Data Capture
  • Segmentation
  • Email Design
  • User Behaviour & Characteristics
  • Email Copy, Structure, Delivery & Systems
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing

Digital Display Advertising

  • Key Digital Display Concepts
  • Benefits & Challenges of Digital Display
  • Running Effective Ads
  • Ad Formats & Features
  • Campaign Planning
  • Creative Formats
  • Targeting & Tracking your Campaign
  • Optimising the Campaign
  • Campaign Budget

Mobile Marketing

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Implementation
  • Examples and case studies
  • Online Video Marketing

Web Analytics

  • What is Website Analytics?
  • Google Analytics explained
  • Understanding your KPI’s
  • Measuring website traffic
  • Setting up goal and event tracking
  • Increasing traffic to your web site
  • eCommerce
  • Real Time Reporting
  • Intelligence Reporting

Social Media Marketing

  • Key Social Media Concepts
  • Social Media Goals
  • Setting Goals & Priorities
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • New Social Challenges
  • Apps & Plug-ins
  • KPI Measures
  • Reporting

Planning Your Digital Marketing Campaign

  • Key Strategy & Planning Concepts
  • Planning
  • Situation Analysis
  • Information Gathering
  • Target Audience
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration & Enhancement
  • Examples of integrated marketing plans

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You'll sit the following exam on site as part of the course:

PDSM: Professional Diploma in Search Marketing exam - a three hour exam

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All students receive a comprehensive set of course notes, hand-outs, slides and references

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There are no prerequisites for this course.

The Professional Diploma in Search Marketing course designed to teach you everything you need to know about search marketing.

Weet je niet zeker of je voldoet aan de vereisten?

Firebrand levert in een afleidingsvrije omgeving waardoor je je volledig kan focussen op de te bestuderen materie. We bespreken graag jouw technische achtergrond, ervaring en kwalificaties om vast te stellen of deze versnelde cursus voor jou geschikt is.

Belangstelling? Zie onze prijzen of bel ons op 024-8457770

Wanneer

Wanneer wilt u deelnemen aan een versnelde opleiding?

Start datum

Eind datum

Status

Locatie

Nu boeken

19/2/2018 (Maandag)

22/2/2018 (Donderdag)

Beëindigde cursus

-

 

25/6/2018 (Maandag)

28/6/2018 (Donderdag)

Wachtlijst

Landelijk

 

6/8/2018 (Maandag)

9/8/2018 (Donderdag)

Beperkte beschikbaarheid

Landelijk

 

17/9/2018 (Maandag)

20/9/2018 (Donderdag)

Open

Landelijk

 

29/10/2018 (Maandag)

1/11/2018 (Donderdag)

Open

Landelijk

 

10/12/2018 (Maandag)

13/12/2018 (Donderdag)

Open

Landelijk

 

Beoordelingen

Wereldwijd heeft Firebrand in haar 10-jarig bestaan al 67.286 studenten opgeleid! We hebben ze allemaal gevraagd onze versnelde opleidingen te evalueren. De laatste keer dat we onze resultaten analyseerden, bleek 96.67% ons te beoordelen als ‘boven verwachting’

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Anoniem, QAD - Project Management Institute (PMI)® Project Management Professional (PMP)® Certificering (5 Dagen) (28/5/2018 t/m 1/6/2018)

"A great training, driven by a very knowledgeable and experienced trainer. The content of the training is well balanced and build up. All key areas of PMBOK are addressed as well as information about the exam content and exam applying process. On top of the training, the provided pdf-files and other digital available materials are a great asset and really helps to prepare you for the exam. Finally the learning portal is a very user friendly tool to see were you are with your knowledge build up."
Anoniem, QAD - Project Management Institute (PMI)® Project Management Professional (PMP)® Certificering (5 Dagen) (28/5/2018 t/m 1/6/2018)

"Intensive, focused and effective. Days are long, but managable. The Instructor is very helpful and approachable. His knowledge level of the topic is pro, period."
Jan Nakolinna, Boliden Kevitsa. - Microsoft MCSA: SQL Server 2016 - Database Administration (6 Dagen) (28/5/2018 t/m 2/6/2018)

"The speed is pretty fast and days could be a few hours shorter. But still nice and fast way to do the training."
Pasi Angeria. - Microsoft MCSA: SQL Server 2016 - Database Administration (6 Dagen) (28/5/2018 t/m 2/6/2018)

"The course gave me the confidence to put further applied knowledge into my day to day workload. I feel it has opened a level of awareness that I had not tapped into before."
Jordan Aimakhu, Beumer Group. - Project Management Institute (PMI)® Scheduling Professional (PMI-SP)® (3 Dagen) (30/5/2018 t/m 1/6/2018)

"Training with Firebrand was effective and a pleasure. Good accommodation, great trainer, well organised and clear communication."
A.P., 50five. - Data Protection Certified Data Protection Officer - GDPR Compliance (3 Dagen) (28/5/2018 t/m 30/5/2018)

"Every serious project manager (certified or not) should attend this training (and exam) on her/his list before 2020!"
Robert Welling, Red Hat. - Project Management Institute (PMI)® Agile Certified Practitioner (PMI-ACP)® (3 Dagen) (15/5/2018 t/m 17/5/2018)

"Excellent training, gained knowledge in short amount of time!"
Markus Schneck, CGI. - EC-Council Certified Incident Handler (ECIH) (2 Dagen) (8/5/2018 t/m 9/5/2018)

"Trained with experienced instructor which added value and could answer questions."
Harald Weiss, CGI. - EC-Council Certified Incident Handler (ECIH) (2 Dagen) (8/5/2018 t/m 9/5/2018)

"The training was well organised. The study materials were very useful, the instructions were very clear, very professional staff. In terms of logistical and other support, the environment was amazing, fantastic food, and very peaceful. Above all, the trainer was very professional, friendly and on top of his subject. I loved it!"
Abubakar Koroma. - Data Protection Certified Data Protection Officer - GDPR Compliance (3 Dagen) (23/4/2018 t/m 25/4/2018)

"The training was clear and a good understanding of business. "
Ola Ajannaku, zzp. - Data Protection Certified Data Protection Officer - GDPR Compliance (3 Dagen) (23/4/2018 t/m 25/4/2018)

"The CDPO training was a very comprehensive, given by an experienced instructor who provided the right tools to implement GDPR in your organization and how to perform your role as a DPO."
Robin Sukel. - Data Protection Certified Data Protection Officer - GDPR Compliance (3 Dagen) (23/4/2018 t/m 25/4/2018)

"Firebrand is a professional training institute with all things taken care of."
Amit More. - Scrum Firebrands opleiding voor Scrum.orgs Professional Scrum Master certificering (2 Dagen) (16/4/2018 t/m 17/4/2018)

"Fast paced and effective training! Excellent training facilities. The concept of having an accommodation site in a remote location to enable focusing on training, pays off. "
Saeed Khawaja, CSI Consulting. - AXELOS MSP® Foundation, Practitioner & Advanced Practitioner (5 Dagen) (9/4/2018 t/m 13/4/2018)

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Anoniem, Projinit IT - Microsoft MCSA: Windows Server 2016 (11 Dagen) (19/3/2018 t/m 29/3/2018)

"De cursus was super , aangename lesgever ."
Anoniem - Microsoft MCSA: Windows Server 2016 (11 Dagen) (19/3/2018 t/m 29/3/2018)

"The instructor is simply fantastic. "
Anoniem - (ISC)2 CISSP Boot Camp (6 Dagen) (19/3/2018 t/m 24/3/2018)

"The CISSP bootcamp is a great way to prepare for the exam. "
Remco Vrolijk, Enso -IT. - (ISC)2 CISSP Boot Camp (6 Dagen) (19/3/2018 t/m 24/3/2018)

"Bij Firebrand krijg je het volledige packet waarin je volledig kan toespitsen op de cursus en geen zorgen hoeft te maken over cursusmateriaal of andere facetten."
Anoniem - ISO 27001 Lead Implementer (3 Dagen) (14/3/2018 t/m 16/3/2018)

"Great training and nice location. We received everything we needed, been answered every question that we had. Overall perfect experience."
M.K.. - ISO 27001 Lead Implementer (3 Dagen) (14/3/2018 t/m 16/3/2018)

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Anoniem, clbgroup - ISO 27001 Lead Implementer (3 Dagen) (14/3/2018 t/m 16/3/2018)

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Anoniem, Bayer - ISO 27001 Lead Implementer (3 Dagen) (14/3/2018 t/m 16/3/2018)

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Anoniem - Six Sigma Black Belt (5 Dagen) (10/3/2018 t/m 14/3/2018)

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Anoniem, ENGIE - Six Sigma Black Belt (5 Dagen) (10/3/2018 t/m 14/3/2018)

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Anoniem, RWE - Six Sigma Black Belt (5 Dagen) (10/3/2018 t/m 14/3/2018)

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Anoniem, Wordline - Six Sigma Black Belt (5 Dagen) (10/3/2018 t/m 14/3/2018)

"It's a challenge; it will be hard. Wake up eat train sleep repeat and go home with those certificates. "
Kim Coussement. - Cisco CCNA (Routing & Switching) (7 Dagen) (5/3/2018 t/m 11/3/2018)

"The CIPP/E training course has been hugely useful and insightful and enjoyable. The trainer provided excellent insight, as well as practical guidance, whilst keeping the course interesting and the group engaged. This isn't always easy with a regulatory subject."
D.H.. - Data Protection Certified Information Privacy Professional - Europe (CIPP/E) (2 Dagen) (5/3/2018 t/m 6/3/2018)

"The CIPP/E training course has been hugely useful and insightful and enjoyable. The trainer provided excellent insight, as well as practical guidance, whilst keeping the course interesting and the group engaged. This isn't always easy with a regulatory subject."
D.H.. - IAPP Certified Information Privacy Professional - Europe (CIPP/E) (2 Dagen) (5/3/2018 t/m 6/3/2018)

"Good participant guide - helpful, comprehensive, easy to make notes. Knowledgeable teacher. "
Anoniem - Data Protection Certified Information Privacy Professional - Europe (CIPP/E) (2 Dagen) (5/3/2018 t/m 6/3/2018)

"Good participant guide - helpful, comprehensive, easy to make notes. Knowledgeable teacher. "
Anoniem - IAPP Certified Information Privacy Professional - Europe (CIPP/E) (2 Dagen) (5/3/2018 t/m 6/3/2018)

"All perfect! "
Ronald Tiquet. - Six Sigma Green Belt (5 Dagen) (5/3/2018 t/m 9/3/2018)

"Goede training met een leuke mix van praktische oefeningen en theorie en ruime gelegenheid voor het stellen van vragen. De cursus werd gegeven op een interactieve en prettige wijze waardoor Agile werken kon worden beleefd en begrepen."
Anoniem - Scrum Firebrands opleiding voor Scrum.orgs Professional Scrum Master certificering (2 Dagen) (5/3/2018 t/m 6/3/2018)

"Great course, very informative, well delivered with passion and belief. Brought to life with good examples. "
Tez Brown. - ISACA CRISC Certificering (Certified in Risk and Information Systems Control) (3 Dagen) (20/2/2018 t/m 22/2/2018)

"Excellent trainer who managed to make the course interesting and enjoyable good examples from his experience. Course material is good. "
Anoniem - ISACA CRISC Certificering (Certified in Risk and Information Systems Control) (3 Dagen) (20/2/2018 t/m 22/2/2018)

"Excellent course instructor. Subject matter expert in the topic and a great communicator."
J.M.G.C.. - ISACA CRISC Certificering (Certified in Risk and Information Systems Control) (3 Dagen) (20/2/2018 t/m 22/2/2018)

"The PMP course was very well moderated with good course material. There were lots of practical examples and a good insight on how to translate the theoretical knowledge of the book. "
Hans van Belle. - Project Management Institute (PMI)® Project Management Professional (PMP)® Certificering (5 Dagen) (22/1/2018 t/m 26/1/2018)

"Although I feared the intensity of the course, in the end the course is built correctly and allows you to absorb the information you need to be ready to take the exam. "
Etgar Fishel, VMware. - Project Management Institute (PMI)® Project Management Professional (PMP)® Certificering (5 Dagen) (22/1/2018 t/m 26/1/2018)

"Intensive but energizing and super way to prep for the exam. "
Sherlock Hatomi, Technology2Enjoy. - Project Management Institute (PMI)® Project Management Professional (PMP)® Certificering (5 Dagen) (22/1/2018 t/m 26/1/2018)

"Inspired trainer, exam oriented study. Real life experiences and shared to entrance the study. Nice environment and worry-free arrangements to concentrate in the study. "
Ik Yeng Teo, Nexperia. - Project Management Institute (PMI)® Project Management Professional (PMP)® Certificering (5 Dagen) (22/1/2018 t/m 26/1/2018)

"The good thing is that there is nothing to worry about during the week. Just need to work, eat, work again and sleep."
Anoniem - (ISC)2 CISSP Boot Camp (6 Dagen) (15/1/2018 t/m 20/1/2018)

"The training was really good quality, clear, easy to understand and helpful."
Patrick Kouamo, capco. - Data Protection Certified Data Protection Officer - GDPR Compliance (3 Dagen) (13/1/2018 t/m 15/1/2018)

"The trainer was an expert practitioner with rich world experience of the subject matter (and a really nice guy too). The course content was well explained and there was plenty of opportunity and encouragement to explore/discuss the concept. I really enjoyed it!"
Eamonn Mccoy, Info Risk Matters. - ISO 27001 Lead Implementer (3 Dagen) (13/12/2017 t/m 15/12/2017)

"In depth and intense training over 3 days but well paced and informative. Location was excellent making the best environment to learn in at such a fast pace. The instructor was very knowledgeable and skilled at putting course into a practical real life context. "
Sarah Hollender. - ISO 27001 Lead Implementer (3 Dagen) (13/12/2017 t/m 15/12/2017)

"I have been in many training courses but have never met such an instructor. Very polite, patient, clear, I could ask without hesitation questions as much as I wanted. He makes sure you understand the topic before he goes further. Very professional! You get everything that you need to pass the MS exam. No doubt! Firebrand is definitely a good investment and worth taking it. Many thanks Firebrand team!"
Hamza Kursun. - Microsoft MCSA: Cloud Platform (7 Dagen) (14/10/2017 t/m 20/10/2017)

"I was surrounded with high skill people which forced me to focus on and study hard to pass the exams. It is also a good experience to do networking."
Daniel Ferreira. - Microsoft MCSA: Cloud Platform & MCSE: Cloud Platform and Infrastructure (Azure) (10 Dagen) (14/10/2017 t/m 22/10/2017)

"Zal ik in mijn dagelijks werk kunnen gebruiken"
Anoniem, Engie Electrabel - Six Sigma Green Belt (5 Dagen) (23/10/2017 t/m 27/10/2017)

"A fantastic way to learn the dance of lean six sigma. Great trainer which guided me from zero to the top. "
Sytze van der Kooij, H. van der Kooy & Zn B.V.. - Six Sigma Green Belt (5 Dagen) (23/10/2017 t/m 27/10/2017)

"Training, results and facilitation is extremely good. Never had this experience in a certification training!"
Chris Veltman. - Data Protection Certified Data Protection Officer - GDPR Compliance (3 Dagen) (9/10/2017 t/m 11/10/2017)

"I found Firebrand training and I'm glad I did! The Ethical Hacking Course was a pleasure to attend! Great Course! Great teacher with deep understanding of the course material/information. Nice speed of going through the course, not too fast, not too slow, just right!! Great to be at one location with other students to "live" through the course, talk about it during coffee breaks, lunch and diner times or at the evening at the bar. And lastly at the end of the week the certification!"
Anoniem - EC-Council Certified Ethical Hacker (CEH) (5 Dagen) (2/10/2017 t/m 6/10/2017)

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